Published on Mar 29, 2013
Boston Properties, one of the
largest owners, operators and developers of commercial real estate in
the nation, sought to elevate one of its premier shopping centers; an
open-air mall in San Francisco, California called Embarcadero Center.
The effort included the strategic integration of newly designed way
finding signage—both traditional hardscape signage as will as
interactive directory applications—to more effectively usher guests to
desired destinations across a complex environment consisting of four
distinct buildings with three floors each. Array Interactive
architected, designed, developed, and installed a custom interactive
wayfinding solution to create an intuitive, dynamic and simplified
solution for directional assistance.
Also see abbreviated version - Embarcadero Center Wayfinding (Short Form)
http://www.youtube.com/watch?v=NQe3PV...
About Array Interactive
Array Interactive helps brands across industries access the power and possibilities of digital signage. Leveraging a legacy of strategic, creative and technology expertise, we conceive and deliver relevant and uniquely powerful onscreen experiences, custom applications and products designed to meet a brand's specific business and marketing objectives. The result: audience and brand relevant content that brings life to the display.
For more information about Array Interactive contact Kevin Story at kevin.story@arrayinteractive.com or call 408-218-5678.
Also see abbreviated version - Embarcadero Center Wayfinding (Short Form)
http://www.youtube.com/watch?v=NQe3PV...
About Array Interactive
Array Interactive helps brands across industries access the power and possibilities of digital signage. Leveraging a legacy of strategic, creative and technology expertise, we conceive and deliver relevant and uniquely powerful onscreen experiences, custom applications and products designed to meet a brand's specific business and marketing objectives. The result: audience and brand relevant content that brings life to the display.
For more information about Array Interactive contact Kevin Story at kevin.story@arrayinteractive.com or call 408-218-5678.
